RESUME
Media
experience
Nevada SPCA (Volunteer)
Digital Marketing Strategist
July 2024 - Present
Create and execute engaging, ethical content to promote nonprofit mission and adoptable animals, optimize analytic performance, and manage community engagement to drive awareness and support.
Leo Hamel Fine Jewelers
Digital Marketing Strategist & Copywriter
Sep. 2022 - June 2024
Collaborate on social media strategy, manage content calendars, and execute digital ad campaigns within budget. Write copy for catalogs, ads, email blasts, and mailers, while curating content for 5 web blogs and coordinating stock inventory for the business site.
University of Oregon
Social Media Strategist & Events Planner
Sep. 2018 - Sep. 2021
Synthesize information from professors to reach target audiences on social outlets. Create content and monitor trends on social media. Design flyers for events and application deadlines. Coordinate the Undergraduate Research Symposium.
Homes for Good
Communications Intern
Oct. 2017 - April 2018
Worked with communications department to build social media anticipation for rebrand launch in January 2018. Developed strategies for building community excitement around rebrand through scheduled social media posts.
Daily Emerald Media Group
News Reporter
Oct. 2017 - June 2018
News Reporter for the Daily Emerald, a weekly print/online newspaper based in Eugene, OR. Pitched and wrote at least one article per week, along with a total of 4-6 hours of breaking news shifts per week.
Skills
Copywriting
Content Creation
Social Media Strategy
Trend Monitoring
Digital Design
Ad Managing
Creative Strategy
Community Management
Event Planning
Communications
Scheduling
Adobe Creative Suite
Wix
Google Suite
Meta Suite
Canva
WordPress
MailChimp
Hootsuite
Asana
Education
University of Oregon
Septemeber 2017 - June 2021
Bachelor of Arts in Advertising from the School of Journalism and Communications.
University of Nevada-Las Vegas
August 2016 - May 2017
Majoring in Journalism and Media Studies, with a focus in Print Journalism.